Purpose The hospitality and tourism industry is strongly influenced by new and immersive
technologies, such as augmented reality (AR), to enhance customer experiences across a …

The use of augmented reality applied to museums to preserve and communicate cultural
heritage sustainably is a topic of increasing relevance today. Museums play an essential …

When social media meets destination marketing: the mediating role of attachment to social media
influencer | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

This study examines the predicting effect of celebrity involvement on destination authenticity
(object-based authenticity and existential authenticity) and hence travel intention in the …

The emergence of digital technology has led researchers, businesses, and entrepreneurs to
reflect more on the potential value that Augmented Reality (AR) can play in tourism …

Location-based augmented reality (LBAR), co-constructed with real scenery, has formed a
new hybrid experience space for tourists. While existing studies have explored tourists' …

Augmented reality (AR) is gaining attention as one of the methods for realizing metaverse
experiences. Although previous studies identified authenticity and narrative transportation …

This study examined how cultural heritage destination digitalization influences tourists'
attitudes by analyzing the mediating effect of constructive authenticity and the moderating …

Purpose The bread and butter of marginal communities primarily rely on their artisanal work,
to which the communities' women have notable contributions despite facing numerous …

Purpose The role of customers has moved from reactive to proactive, and they require more
control over digital touchpoints. The quest for authenticity is their response to the dark side of …