The roles of message appeals and orientation on social media brand communication effectiveness: An evidence from Indonesia
S Kusumasondjaja - Asia Pacific Journal of Marketing and Logistics, 2018 - emerald.com
Purpose The purpose of this paper is to explore the effectiveness of brand communication
activities on Facebook, Twitter, and Instagram among major Indonesian brands by …
activities on Facebook, Twitter, and Instagram among major Indonesian brands by …
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
EST Wang, YJ Weng - Asia Pacific Journal of Marketing and Logistics, 2024 - emerald.com
Purpose Increasing followers' positive word-of-mouth (PWOM) is a critical means through
which social media influencers (SMIs) marketers can increase SMIs' follower count. Studies …
which social media influencers (SMIs) marketers can increase SMIs' follower count. Studies …
Does social media pay for music artists? Quantitative evidence on the co-evolution of social media, streaming and live music
A Watson, JB Watson, L Tompkins - Journal of Cultural Economy, 2023 - Taylor & Francis
Recent commentaries on the music industry have emphasised the importance of social
media in creating a monetisable fan base. However, no quantitative evidence yet exists …
media in creating a monetisable fan base. However, no quantitative evidence yet exists …
From pirates to subscribers: 20 years of music consumption research
The last two decades have witnessed an increasing scholarly interest on music
consumption. This interest can be explained, at least partly, to the relevance of music as a …
consumption. This interest can be explained, at least partly, to the relevance of music as a …
Big data analytics for investigating Taiwan Line sticker social media marketing
SH Liao, SY Hsu - Asia Pacific Journal of Marketing and Logistics, 2020 - emerald.com
Purpose Line sticker, a social media, it allows users to exchange multimedia files and
engage in one-to-one and one-to-many communication with text, pictures, animation and …
engage in one-to-one and one-to-many communication with text, pictures, animation and …
The impact of customer orientation on the quantity and quality of user-generated content: A multi-country case study of mobile applications
B Yoo, S Katsumata, T Ichikohji - Asia Pacific Journal of Marketing …, 2019 - emerald.com
Purpose The purpose of this paper is to examine the driving factors of user innovation
behaviors using the case of smartphone applications to estimate the indirect and direct …
behaviors using the case of smartphone applications to estimate the indirect and direct …
Behind the music: How labor changed for musicians through the subscription economy
S Mühlbach, P Arora - First Monday, 2020 - firstmonday.org
Subscription services for users with low or no cost access to vast libraries of music has
initiated a decrease in revenue for musicians. The growing evidence of exploitation of …
initiated a decrease in revenue for musicians. The growing evidence of exploitation of …
Media fans' alignment with branding: A rich and under-explored research domain
Purpose: Marketing research into media fans has been focused on typologies or definitions,
while research by Media Studies and Cultural Studies has been preoccupied with issues of …
while research by Media Studies and Cultural Studies has been preoccupied with issues of …
Sound sellers: musicians' strategies for marketing to industry gatekeepers
Purpose The relationship between musicians and the music industry has often been
depicted as a dichotomy between creativity and commerce with musicians conflicted …
depicted as a dichotomy between creativity and commerce with musicians conflicted …
Analysis of anti-counterfeiting tactics to diffuse consumer demand
Consumers are accomplices in the business of counterfeiting and digital piracy. This notion
has been prevalent in the academic and managerial discussion around both phenomena …
has been prevalent in the academic and managerial discussion around both phenomena …