The role of self-determination theory in marketing science: An integrative review and agenda for research
The marketing literature is replete with the repeated use of traditional theories of behaviour,
such as 'the consumer decision model,'the 'theory of buyer behaviour,'the 'theory of …
such as 'the consumer decision model,'the 'theory of buyer behaviour,'the 'theory of …
[HTML][HTML] Effect of executional greenwashing on market share of food products: An empirical study on green-coloured packaging
Greenwashing refers to the strategies adopted by some manufacturers to convey
environmentally friendly production methods using claims, green-coloured packaging, and …
environmentally friendly production methods using claims, green-coloured packaging, and …
Cause I'll feel good! An investigation into the effects of anticipated emotions and personal moral norms on consumer pro-environmental behavior
Anticipated emotions and moral norms have previously been found to influence consumer
adoption of pro-environmental products in different ways. However norms and emotions …
adoption of pro-environmental products in different ways. However norms and emotions …
The effectiveness of green advertising in the convention industry: An application of a dual coding approach and the norm activation model
The purpose of the study is to examine the use of green advertising in the convention
industry. More specifically, the study involved investigating the role of message types …
industry. More specifically, the study involved investigating the role of message types …
Form and substance: Visual content in CSR reports and investors' perceptions
Although the importance of corporate social responsibility (CSR) reporting is well
recognized, the influence of the visual characteristics of CSR reports on stakeholders' …
recognized, the influence of the visual characteristics of CSR reports on stakeholders' …
Green message strategies and green brand image in a hotel context
This research investigates the effects of different green (environmental) message types on
hotel customers' green brand image perceptions and behavioral intentions. A 2 (green …
hotel customers' green brand image perceptions and behavioral intentions. A 2 (green …
Detecting greenwashing! The influence of product colour and product price on consumers' detection accuracy of faked bio-fashion
While there exists recent research about greenwashing in the context of branding and
product packaging as well as advertising, we investigated greenwashing detection …
product packaging as well as advertising, we investigated greenwashing detection …
The influence of green message types on advertising effectiveness for luxury and budget hotel segments
S Sahin, S Baloglu… - Cornell Hospitality …, 2020 - journals.sagepub.com
This study aims to broaden knowledge about the effects of green (environmentally
responsible) advertising images on consumer behavior in the context of the hotel industry. A …
responsible) advertising images on consumer behavior in the context of the hotel industry. A …
Scale framing, benefit framing and their interaction effects on energy-saving behaviors: Evidence from urban residents of China
J Wang, Y Li, Z He, J Gao, J Wang - Energy Policy, 2022 - Elsevier
Based on an experiment on urban residents in China, this study analyzes the influence of
differently framed messages on energy-saving behaviors. It is the first to study the effect of …
differently framed messages on energy-saving behaviors. It is the first to study the effect of …
[HTML][HTML] Practical guidelines for designing recycling, collaborative, and scalable business models: A case study of reusing textile fibers into biocomposite products
Our current take-make-dispose economic model faces a vital challenge as it extracts
resources from the natural environment at faster rates than that the natural environment can …
resources from the natural environment at faster rates than that the natural environment can …