Endogeneity in empirical marketing research is an increasingly discussed topic in academic
research. Mentions of endogeneity and related procedures to correct for it have risen 5x …

The marketing literature uses regression models based on observational data for causal
inferences. Endogeneity issues are a threat to inferring causal effects. Endogeneity—the …

This chapter provides a nontechnical summary of how to deal with endogeneity in
regression models for marketing research applications. When researchers want to make …

The methodological discussion on the calibration of aggregate marketing response models
has shifted away from how to obtain usable input for optimization toward how to avoid …

When patronizing stores, consumers may exhibit loyalty not only to a retail chain but also to
a specific outlet. This distinction is important in a dynamic retail environment: if a store …

We investigate parameter recovery and forecast accuracy implications of incorporating
alternative-specific constants (ASCs) in the utility functions of vehicle choice models. We …

Global mobile marketers are intensifying efforts to promote mobile applications, yet little
literature addresses the effectiveness of these strategies on consumer adoption. This study …

In order to generate sales promotion response predictions, marketing analysts estimate
demand models using either disaggregated (consumer-level) or aggregated (store-level) …

A regressor is endogenous if it is correlated with the unobserved residual of a model.
Ignoring endogeneity may lead to biased coefficients. We deal with the omitted variable bias …

We focus on flexibility, latent heterogeneity and endogeneity in aggregate market response
models which previous reviews have considered either incompletely or not at all. Ignoring …