Purpose This research study investigates the factors that influence e-customer satisfaction, e-
trust, perceived value and consumers repurchase intention in the context of the B2C e …

The study aims to identify and prioritize the criteria and sub-criteria dimensions essentials for
green strategic sourcing. Data were taken from the experts working in the automobile …

Purpose The purpose of this paper is to examine the relationship between personality
factors (ie neuroticism, agreeableness, extroversion, conscientiousness and openness) …

Purpose The purpose of this paper is to extend the theory of reasoned action and the theory
of planned behaviour to measure the effects of ethical and moral antecedents (eg integrity …

This study examines the impact of idealism, possession‐based happiness, and the attitude
toward the legality of counterfeits on the willingness to buy counterfeit luxury brands in …

The findings highlight the critical importance of security, convenience, and transparency in
sha** customer perceptions and behaviors. Secure payment systems, featuring robust …

Purpose The study aims to examine the role of consumer psychological attitude, subjective
norm, perceived behavior control and pro-environmental self-identity on green food …

The aim of the current research was to recognize consumer attitude gap toward green brand
by studying role of green consumer value and green brand equity toward the switching …

Purpose The purpose of this study is to describe the effect of religiosity on luxury and
counterfeit purchase intentions and to determine the role of consumer ethics in the context of …

By analyzing the purchasing decisions of consumers who have been influenced by social
media influencers, marketers have long been concerned with determining the impact of …