Consumer minimalism has been gaining popularity globally over the past few years.
Drawing from social comparison theory, the current research investigates how social …

The present research addresses an area of brand behavior that is under studied to date but
has important implications for national and international brands. Brand prominence, that is …

Why are consumers reluctant to purchase near-expired products despite the commonly
tempting price deals associated with them? Whereas prior literature attributes this …

Prior research documents deleterious consequences of the annual clock change to daylight
saving time in many contexts, but little is known about the effect the policy has on consumer …

Various branches of the social sciences often require high-frequency measures of collective
behavior. Examining peoples' Google search patterns enables uncovering otherwise hard-to …

Building on the idea that luxury products can signal the owner's status to others, this
research elucidates how fundamental and pervasive social factors—power distance belief …

Transparent design, which provides customers visual access to back-of-the-house
operations, is becoming an increasingly common element of the service environment as …

Mitigating the spillover effects of service failures has been a critical challenge in tourism
management. This research investigates how tourists' mindsets influence the negative …

The current research examines the relationship between crowding and consumers'
responsiveness to sales promotions. Six studies show that the experience and feeling of …

ABSTRACT A surging amount of companies have employed algorithms to generate identity
labels for consumers, aiming to attract their interest and boost their engagement in …