Big consumer data provide new opportunities for business administrators to explore the
value to fulfil customer requirements (CRs). Generally, they are presented as purchase …

Voice of Customer is the important for product development. Product development is a
complex task in which a great deal of human physical resources, methods, and tools are …

This study focuses on the Kano model which is used to categorise the requirements of
customers. The study describes the three most frequently used modifications of the Kano …

The Kano model is a useful model for integrating the Voice of the Customer into the
subsequent processes of product development. This paper presents a method for analyzing …

Many methods and techniques are adopted by some companies to improve the
competitiveness through the fulfillment of customer satisfaction by enhancement and …

Returns are an inconvenient problem in the mail-order business, not only for the merchant
but also for the customer. With an estimated return rate of 50% in the fashion sector, the …

Purpose–The purpose of this study is to shed further light on the dynamics of quality
attributes, as suggested by the theory of attractive quality. The study aims to investigate the …

As an emerging voice of the customer (VOC) containing feedback, such as opinions and
expectations about products, social media data have the potential use for product …

Purpose The purpose of this paper is to illuminate concerned companies to develop a better
understanding of customer needs through reference of Kano model. Design/methodology …

Abstract Nowadays, one-of-a-kind (OKP) companies, which generally operate in
an'engineer-to-order'business mode, strive to deliver individualized products with quality to …