Mining in educational data: review and future directions

SA Salloum, M Alshurideh, A Elnagar… - Proceedings of the …, 2020 - Springer
One of the develo** fields of the present times is educational data mining that pertains to
develo** methods that help in examining various kinds of data obtained from the …

[PDF][PDF] The role of digital marketing in consumer behavior: A survey

M Alghizzawi - Int. J. Inf. Technol. Lang. Stud, 2019 - researchgate.net
This study reviews the recently published research on the role digital marketing plays on
consumer behavior through three dimensions:(1) mobile apps,(2) social media platforms …

The influence of e-satisfaction on users'e-loyalty toward e-wallet payment apps: a mediated-moderated model

M Al-Okaily - International Journal of Emerging Markets, 2023 - emerald.com
Purpose The purpose of this study is to investigate the antecedent factors influencing e-
loyalty toward e-wallet payment apps in develo** countries (eg Jordan). This study also …

The influence of information system success and technology acceptance model on social media factors in education

AM Al-Rahmi, A Shamsuddin, U Alturki, A Aldraiweesh… - Sustainability, 2021 - mdpi.com
The current study explores the students' behavioral intention to use social media and actual
social media use in higher education, specifically the perception of their academic …

The effect of emotional intelligence and academic social networking sites on academic performance during the COVID-19 pandemic

J Iqbal, N Qureshi, MA Ashraf, SF Rasool… - … research and behavior …, 2021 - Taylor & Francis
Background During the COVID-19 pandemic, there has been an increase in the use of
digital platforms for educational purposes, and increased use of smartphones and social …

Factors affecting the use of smart mobile examination platforms by universities' postgraduate students during the COVID-19 pandemic: An empirical study

MT Alshurideh, B Al Kurdi, AQ AlHamad, SA Salloum… - Informatics, 2021 - mdpi.com
Recent years have seen an increasingly widespread use of online learning technologies.
This has prompted universities to make huge investments in technology to augment their …

Factors affecting the social networks acceptance: an empirical study using PLS-SEM approach

M Alshurideh, SA Salloum, B Al Kurdi… - Proceedings of the 2019 …, 2019 - dl.acm.org
There is an increase in the number of studies being carried out on the acceptance of social
media applications. Nonetheless, the identification of the factors affecting its acceptance in …

[PDF][PDF] The Relation among Marketing ads, via Digital Media and mitigate (COVID-19) pandemic in Jordan

M Habes, M Alghizzawi, S Ali… - … Journal of Advanced …, 2020 - researchgate.net
At the end of the year 2019, Coronavirus expanded from Wuhan, China to the other parts of
the world. Mainly declared as one of the deadliest respiratory diseases, it rapidly transmits …

Reputation management through social networking platforms for PR purposes: A SEM-based study in the Jordan

F Al Olaimat, M Habes, AY Al Hadeed… - Frontiers in …, 2022 - frontiersin.org
Virtual social media platforms of greater importance for general and corporate purposes.
Especially retailers today resort to these platforms to bridge a communication gap between …

Association between social media use and students' academic performance through family bonding and collective learning: the moderating role of mental well-being

X Zhang, J Abbas, MF Shahzad, A Shankar… - Education and …, 2024 - Springer
The advent of the digital age represents a transformative era in which technology, primarily
social media platforms, has become an integral part of the daily lives of individuals …