Export performance is one of the most widely researched but least understood and most
contentious areas of international marketing. To some extent, this problem can be ascribed …

Despite widespread research on the export behavior of firms, no integrative review of the
empirical work in relation to export development models exists in the extant literature. This …

This study aims to explore whether consumers' attention to companies' green marketing
communication influences their green purchase behaviour. It also analyses the importance …

Environmental degradation is a serious problem in modern civilization as it causes changes
in consumer behavior towards ecologically responsible purchasing. In order to understand …

Purpose Few studies have conceptualized how companies can build and nurture
international dynamic marketing capabilities (IDMCs) by implementing growth hacking …

Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work
of one who knows his topics from personal experience. It encapsulates what some of us …

Notwithstanding the benefits derived from exporting in an increasingly globalized
marketplace, for many smaller‐sized manufacturers the internationalization path is beset by …

Identifying the marketing strategy elements that influence export performance has been the
subject of sizeable empirical research. However, the findings reported in the literature are …

The authors examine international distribution channels in terms of the coordination
processes that govern the relationship between export manufacturers and their foreign …

The literature on the imperativeness of government support for firm survival since the onset
of COVID-19 is vast, but scholars have scarcely considered the impact of such assistance on …