[HTML][HTML] ARvolution: Decoding consumer motivation and value dimensions in augmented reality
Recent technological advancements, notably in augmented reality (AR), have disrupted the
marketing landscape, arousing interest in immersive experiences for consumers. In …
marketing landscape, arousing interest in immersive experiences for consumers. In …
Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA
X Xu, Q Jia, SMU Tayyab - Internet Research, 2025 - emerald.com
Purpose This study investigates augmented reality (AR) retailing and attempts to develop a
profound understanding of consumer decision-making processes in AR-enabled e-retailing …
profound understanding of consumer decision-making processes in AR-enabled e-retailing …
Consumers' experience and satisfaction using augmented reality apps in E-shop**: New empirical evidence
As more consumers adopt virtual try-on apps, shops can offer their goods at any time.
Optimizing the online presence of e-tailers is based on technological advances, especially …
Optimizing the online presence of e-tailers is based on technological advances, especially …
Theory of consumption value: A lens to examine the use and continual use intention of online game subscription services
WK Tan, PH Chiu - Computers in Human Behavior, 2024 - Elsevier
Using the theory of consumption value as the theoretical framework and online game
subscription as the subject, this study considered the antecedents (game motivations, fear of …
subscription as the subject, this study considered the antecedents (game motivations, fear of …
Map** the Theory of Consumption Values: A Systematic Review Using the TCCM Approach
The theory of consumption values (TCV) explains consumer behavior by examining the
underlying values that drive consumption choices. TCV is prominent across various …
underlying values that drive consumption choices. TCV is prominent across various …
S–O–R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing
Past studies have provided a solid understanding of the role of various customer experience
dimensions as stimuli to enhance customer satisfaction. Additionally, previous research has …
dimensions as stimuli to enhance customer satisfaction. Additionally, previous research has …
In-store augmented reality experiences and its effect on consumer perceptions and behaviour
Purpose This study aims to explore the impact of augmented reality (AR) technologies on
consumer information processing and value perceptions in physical stores. Specifically, it …
consumer information processing and value perceptions in physical stores. Specifically, it …
Transforming Consumer Experience Through The Application Of Augmented Optimization Marketing In Retail Marketing Strategy
This research endeavors to delve into the multifaceted role of Augmented Reality (AR) as a
pivotal marketing tool within the evolving landscape of the retail sector in the aftermath of the …
pivotal marketing tool within the evolving landscape of the retail sector in the aftermath of the …
Does using augmented reality in online shop** affect post-purchase product perceptions? A mixed design using machine-learning based sentiment analysis, lab …
X Dong, C Hu, J Heller, N Deng - International Journal of Information …, 2025 - Elsevier
With the advent of augmented reality (AR) use in online retailing, scholars have increasingly
focused on its impact on consumers' online shop** decisions. While numerous studies …
focused on its impact on consumers' online shop** decisions. While numerous studies …
Bridging Digital Product Passports and in-store experiences: How augmented reality enhances decision comfort and reuse intentions
The fashion industry is under increasing pressure to adopt more sustainable practices by
decoupling its economic growth from negative environmental impacts, as consumers …
decoupling its economic growth from negative environmental impacts, as consumers …