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Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy
Three streams of strategic thought,(1) the “adaptive marketing capabilities” works,(2) the
“dynamic capabilities” view, and (3) resource-advantage (RA) theory, are converging on the …
“dynamic capabilities” view, and (3) resource-advantage (RA) theory, are converging on the …
Historical research in marketing theory and practice: A review essay
This paper reviews 30 years of interdisciplinary scholarship that deals with marketing history
or the history of marketing thought. We have ranged across the humanities and social …
or the history of marketing thought. We have ranged across the humanities and social …
[کتاب][B] Marketing theory: Foundations, controversy, strategy, and resource-advantage theory
SD Hunt - 2014 - taylorfrancis.com
One of the true classics in Marketing is now thoroughly revised and updated." Marketing
Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses …
Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses …
[کتاب][B] Reconnecting marketing to markets
L Araujo, J Finch, H Kjellberg - 2010 - books.google.com
The historical link between marketing and markets, prevalent until the 1960s, has given way
to the view of marketing as a portable set of tools applicable to markets and non-markets …
to the view of marketing as a portable set of tools applicable to markets and non-markets …
Marketing systems—A core macromarketing concept
This article highlights the central role that the study of marketing systems could and should
play in the discipline of macromarketing. Drawing from a wide-ranging literature, a new …
play in the discipline of macromarketing. Drawing from a wide-ranging literature, a new …
Toward Reimagining Strategy Research: Retrospection and Prospection on the 2011 AMR Decade Award Article
We focus on implications of an agreed upon yet little considered conclusion from our 2001
article—that resource value is determined outside the business-level resource-based view …
article—that resource value is determined outside the business-level resource-based view …
Marketing strategy: From the origin of the concept to the development of a conceptual framework
Purpose–The purpose of this paper is to organize the semantics jungle of marketing strategy
approaches, terms and concepts into a logically coherent framework using the history of …
approaches, terms and concepts into a logically coherent framework using the history of …
A general theory of business marketing: RA theory, Alderson, the ISBM framework, and the IMP theoretical structure
This article focuses on business marketing to extend the arguments in Hunt (2010) that RA
theory provides the foundations for a general theory of marketing. The article extends the …
theory provides the foundations for a general theory of marketing. The article extends the …
Advancing marketing strategy in the marketing discipline and beyond: From promise, to neglect, to prominence, to fragment (to promise?)
The purpose of this article is to advance the field of strategic marketing within the marketing
discipline, which will in turn, the author argues, contribute to enhancing the discipline's …
discipline, which will in turn, the author argues, contribute to enhancing the discipline's …
Indigenous theory development in marketing: The foundational premises approach
Marketing's intellectual health requires indigenous theory development. However, marketing
is a discipline that, almost exclusively, imports its concepts and theories from other …
is a discipline that, almost exclusively, imports its concepts and theories from other …