This study systematically reviews and synthesizes the extant academic literature on
sustainable marketing mix through the lens of sustainable supply chain management …

Purpose To be successful on a global scale, small-and medium-sized enterprises (SMEs)
need government support (GS) for innovation, sustainability and creativity. GS has always …

Drawing on basic psychological needs theory, attachment theory, and generational cohort
theory, this study examines how customers' satisfaction with autonomy, competence, and …

Abstract In this study, we (1) investigated the role of social media marketing (SMM) activities
in predicting customer engagement in online food delivery applications (OFDAs);(2) …

It is a crucial issue for enterprises to resolve environmental protection‐related institutional
pressure along with the implementation of strict environmental policies and the …

The mitigation and adaptation strategies to deal with climate change have not been effective
so far and we still observe the effects derived from this problem. This paper aims to explore …

This paper examines the effects of a sustainable destination image on residents' satisfaction
and pro-sustainable behavior considered through positive word-of-mouth (WOM) and …

Although, the growing insights of innovativeness, customer-brand-identification (CBI), or
value co-creation (VCC) in destination/tourism and health service-contexts, limited remains …

In response to recent research calls on sustainability, innovation and consumer behaviour,
in this article, the following objectives are pursued:(1) to empirically test the relationships …

The interrelationship between Lean 4.0 and value co-creation: an empirical study in the dairy
sector | Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish …