Skilled advertisers often cause a diverse set of consumers to feel similarly about their
product. We present a method for measuring neural data to assess the degree of similarity …

We present a novel approach to assess visual attention in advertisements. We find that
movie trailers with fewer and larger attention-grabbing visuals generate higher collective …

Dans la perspective de mieux comprendre les processus à l'œuvre dans l'apprentissage, il
devient pertinent de collecter des données durant l'expérience d'apprentissage. Dès lors, de …

Skilled advertisers often cause a diverse set of consumers to feel similarly about their
product. We present a method for measuring neural data to assess the degree of similarity …

Our capacity to share ideas through content is the paramount feature of the human brain. All
of our species' advanced communication and coordination fundamentally relies on our …