Local food can be purchased through intermediated marketing channels, such as grocery
stores, or through direct-to-consumer marketing channels, for instance, farmers markets …

Does customer self-congruity drive loyalty in fast-food restaurants? A literature-based model
has been tested using Structural Equation Modeling, on a sample of 911 North African fast …

Drawing on the Big Middle theory of retail evolution, an analysis of secondary and primary
survey data on Thai shop** behavior seeks to understand the shift away from wet markets …

The consumer culture in recent times has evolved into one of the most powerful ingredients
sha** individuals and societies. Although the behavioural intentions and purchase …

Purpose–This paper aims to discover consumer segments with different behavioral profiles
in the mobile phone market. For this purpose, it seeks to analyze the decision‐making …

Organizations whose position in the marketplace depends on increasingly sophisticated
technologies are using marketplace advocacy ads to promote acceptance of their products …

Young consumers value healthy foods and are willing to pay for them. As young consumers
transition into higher paying jobs, their influence in the food system will compound. This …

The purpose of this study is to examine whether brand love has a mediating effect on the
relationship between brand experience and brand equity. The research data were obtained …

Purpose This study aims to determine website quality, young adult socialization and dark
triad personality as the factors influencing the real estate purchase decision. In addition, this …

Purpose–The purpose of this paper is to discover the consumer decision-making style
clusters within the context of automobile purchases in Australia. It also examines the …