Pro-environmental behavior and the theory of planned behavior: a state of the art science
map** | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Influencers are omnipresent on social media platforms. They occupy important digital real
estate across a range of topical domains including beauty, fashion, and gaming. While …

To combat climate change, it is of vital importance that people change their behaviors. This
study explores how influencers, or so-called greenfluencers, on Instagram could be utilized …

Social media influencers promote not only products and brands but also their opinions on
serious topics like party politics or climate change. These so-called digital opinion leaders …

Virtual influencers have great potential to shape the audience's perception and motivate
behavioral change. Drawing upon anthropomorphism theory and social identity theory, this …

Green influencers are crucial in promoting sustainable lifestyles, but their impact may vary
depending on their audience. Their behavioral effect might be limited if they were mainly …

Influencers, characterized by their social-media-made fame, are known for endorsing
brands, but are also producing political content, which has been shown to resonate with …

The pressing need for environmentally friendly behaviors and sustainable consumption
practices has become paramount in light of climate challenges and evolving societal …

Environmental influencers have gained immense popularity on social media, promoting a
sustainable lifestyle by interweaving environmental topics with their everyday content …

Sustainability communication is of increasing importance. While sustainability
communication in traditional media has already been well researched, more research is …