Pandemics have been an unfortunate but consistent facet of human existence over
centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency …

Purpose Various consumer-facing artificial intelligence (AI) applications are used to interact
with consumers at all purchase stages, and related research has sharply increased. This …

Artificial intelligence (AI) has become a disruptive force that has revolutionized industries
and changed business practices. The integration of AI has brought numerous benefits to …

Artificial intelligence (AI) is (re) sha** strategy, activities, interactions, and relationships in
business and specifically in marketing. The drawback of the substantial opportunities AI …

Artificial intelligence (AI)-enabled digital marketing is revolutionizing the way organizations
create content for campaigns, generate leads, reduce customer acquisition costs, manage …

Retailers are increasingly using conversational AI (chatbots) for customer service due to the
perceived benefits and reduced operational costs of this emerging technology. Yet our …

Artificial intelligence (AI) has dramatically changed the way organizations communicate,
understand, and interact with their potential consumers. In the context of this trend, the …

Despite offering substantial opportunities to tailor services to consumers' wants and needs,
artificial intelligence (AI) technologies often come with ethical and operational challenges …

Interactions between human beings and chatbots are gradually becoming part of our
everyday social lives. It is still unclear how human–chatbot interactions (HCIs), compared to …

This study, through a bibliometric analysis, aims to provide increased knowledge of the
evolution and effects of artificial intelligence over the last 30 years in customer engagement …