Purpose The purpose of this paper is to investigate the role of trust in enhancing customer
loyalty, and to test the mediation role of commitment and customer intimacy in the …

This study examines how traditional and new communication media impact satisfaction in
business-to-business (B2B) relationships. We develop a conceptual model and empirically …

A shariah-based organization is believed to have prime focus on interests of all the
stakeholders, but how various stakeholders perceive the objectives of an Islamic institution …

This qualitative study extends literature on research commercialization by examining the
dynamic nature of university–industry linkages (UIL). Thirty in-depth interviews conducted in …

This research examines business relationship structure, formation, development, and
maintenance where the socio-political and economic environment for both exchange …

Purpose Currently, online chat is in common use in e-commerce. By adding social
interaction to the online context, companies hope to increase customers' purchasing …

In the field of business-to-business marketing, corporate ethical identity and corporate brand
identity are crucial subjects for discussion. Business organizations function under social …

A key challenge for managing interorganizational relationships in high-tech sectors is to
design information sharing practices for supporting cooperative activities without leaking …

Practice has developed into a key concept in management research, including B2B
marketing and purchasing studies. However, the adoption of the term in B2B marketing and …

This study quantifies the effects of health control measures at the airport on passenger
behaviour related to business travel. A stated preference survey was conducted over …