Tourism development benefits from harnessing the prospects of innovative city brands and
motivates management scholars to postulate and investigate evolving motives and …

Purpose This study aims to investigate city branding as a post-pandemic COVID-19 outcome
factor on brand satisfaction, brand experience, perceived risk and revisit intention. In …

Many communities and territories in develo** countries experience significant gaps in
access to and use of information and communication technology (ICT), which is viewed as a …

Küreselleşmeyle birlikte şirketlerin yanı sıra şehirler de gerek kendi ülkesindeki şehirlerle
gerekse başka ülkelerdeki şehirlerle rekabet içerisine girmiştir. Dolayısıyla daha çok turist …

Purpose The purpose of this paper is to contribute critically to understanding the structure of
creative industries in Isfahan. Design/methodology/approach The authors first gather …

The purpose of the study is to explore the antecedents of destination branding and
understand how destination branding can be used as a tool to enhance economic …

In the last decades several contributes have tried to provide theoretical solutions and
models for measuring the value of a place, a destination, a city. Specifically, some of them …

Attachment to place is seen as a positive emotional connection between individuals and
groups and their environment. The attendance and relationship of people with the places …

Over the last 30 years, place marketing has become an increasingly mutual strategy for
entrepreneurial cities, regions and countries seeking to gain advantage in a competitive …

Cities which have been one of the habitats and places for human life since the beginning,
are a collection of living and dynamic factors and considered as a source of development …