Hedonic or utilitarian buying behaviours-what values do young adult customers seek in online group buying?
Nowadays, the value acquired by customers during shop** can be perceived in two
dimensions: utilitarian and hedonic. In order to identify online group buying behaviour of …
dimensions: utilitarian and hedonic. In order to identify online group buying behaviour of …
Online group buying behavior: A comparison of USA, China and Indian markets
Online group-buying (OGB) is a new market and has gained much academic and
practitioners' attention. It is an arrangement that facilitates discounts on various products and …
practitioners' attention. It is an arrangement that facilitates discounts on various products and …
[PDF][PDF] The role of internet in empowering consumers: the case of group buying
Initiated by recession and reduction in purchasing power, consumers have used the Internet
to group on and strengthen their position against retailers in order to achieve quantity …
to group on and strengthen their position against retailers in order to achieve quantity …
Analyzing consumer behavior in online group buying in Bosnia and Herzegovina
L Selimovic, A Pestek - UTMS Journal of Economics, 2014 - econstor.eu
Online buying is one of the most popular activities on the Internet, and within that group
buying is one of the activities in the trend as a popular form of electronic commerce. Group …
buying is one of the activities in the trend as a popular form of electronic commerce. Group …
The research on buying behaviour among group buyers: the case of Croatia
In Croatia, first group buying website appeared in 2009 and today there are 40 active group
buying websites. For the purpose of this paper, a primary research was conducted among …
buying websites. For the purpose of this paper, a primary research was conducted among …
[PDF][PDF] Drivers that Impact the Merchants' Repeat Intention for Group Deal Promotions.
N Angelovska, S Josimovski… - Managing Global …, 2019 - hippocampus.si
The purpose of this study is to investigate the drivers affecting merchant's intention to repeat
group deal offers and use the group buying site as a promotional tool. The research is done …
group deal offers and use the group buying site as a promotional tool. The research is done …
[PDF][PDF] Development of group buying in croatia
Internet has brought many benefits for consumers: simplified search for information about
products and services, fast and easy comparison of products' characteristics and prices, and …
products and services, fast and easy comparison of products' characteristics and prices, and …
[PDF][PDF] Development of group buying in Poland
Group buying can be defined as buying with the aim of receiving quantity discount. The
grou** phenomenon was launched in 2008 by the American website Groupon. com …
grou** phenomenon was launched in 2008 by the American website Groupon. com …
UI Design Optimization and Analysis on Coupon Platforms for Improving Service Quality
S Zafirovski, V Fustic… - … Conference on Information …, 2018 - ieeexplore.ieee.org
As the popularity of social couponing websites increases constantly, so does the
competition. The good and usable design of the website's interface makes a huge difference …
competition. The good and usable design of the website's interface makes a huge difference …
Одговорите на менаџментот на предизвиците во е-трговијата во Република Македонија: случај на сајт за групно купување преку дневни зделки–grouper. mk
Н Ангеловска - 2016 - repository.ukim.mk
The rapid technological world poses numerous challenges for e-commerce companies and
companies that aim to achieve growth and competitive advantage. A key success factor for …
companies that aim to achieve growth and competitive advantage. A key success factor for …