Sustainability research highlights new challenges and opportunities for businesses. This
paper reviews the literature to understand the ability of sustainable green initiatives when …

The conceptual roots of involvement are considered to better understand the construct's use
in sport management research and practice. Sport involvement is conceptualized as a …

The ability to draw attendees to performances is vital to the success of a sport organization.
As a result, sport managers and academics attempt to investigate motivations that drive …

Outlines possible ways to question “what logistics knowledge is” and “how it comes about”,
as a means to improve the craftsmanship in logistics research. The logistics knowledge …

Recent reviews demonstrate participation in active recreation and the development of an
active lifestyle is important to a broad spectrum of society. Reviews further highlight the …

Academic research in the domain of management scholarship, though steeped in scientific
and methodological rigour, is generally found to be of little relevance to practice. The …

O marketing de relacionamento é uma filosofia empresarial que prevê a construção e a
manutenção de relacionamentos individuais com os clientes, vislumbrando um horizonte de …

There are unique and distinct institutional processes associated with the Chinese
government's support of the domestically developed third generation (3G) cellular standard …

Social network theory and descriptive statistical analysis are used to identify and analyse the
characteristics of the pivotal themes emerging from within the key marketing literature. Data …

In the context of the ongoing debate between academic research and practitioner action, this
article, from a supply side perspective, explores the different expressions of these debates …