Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …

Many studies have modeled several different concepts to explain destination loyalty;
however, none have integrated place-oriented (eg, destination image, place attachment) …

Purpose This paper aims to develop a framework that links the concepts of place branding,
place image and place reputation. Focusing on the antecedents and outcomes of place …

Page 1 E|| AVRAHAM ERAN KETTER Tourism Marketing for Develo** Countries Battling
Stereotypes and Crises in Asia, Africa and the Middle East Page 2 Tourism Marketing for …

Purpose–This paper aims to contribute to conceptualization of destination image (DI) and
shed light on the overlooked socio-cultural aspects of tourism along with recent …

This paper attempts to shed more light on destination management and marketing
organisations (DMMOs) from the context of rural tourism. Moreover, where national tourism …

The current study analyzes the media strategies used by Sub-Saharan African (SSA)
countries to repair their destination image during and after crisis, and attract international …

This textbook explores the fundamental principles of marketing applied to tourism and
hospitality businesses, placing special emphasis on SMEs in the international tourism …

Purpose The influence of different factors including emotional states on loyalty has been
previously discussed in the literature. However, the influence of post-visit emotions evoked …

Purpose The purpose of the paper is to study how the local stakeholders of three different
tourism destinations consider who is responsible for the development of a tourism …