This article presents a state-of-the-art systematic review of the evolution and structure of
empirical research on customer experience in hospitality and/or tourism settings based on …

Based on a systematic literature (SLR) and content analysis, this article offers a critical
review of customer engagement (CE) research in English and Chinese hospitality and …

Purpose This study aims to investigate the influencers' credibility dimensions (ie
attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating …

With the emerging popularity of online food delivery (OFD) services, this research examined
predictors affecting customer intention to use OFD services amid the Coronavirus disease …

Though customer engagement (CE) and experience are important research priorities,
empirically derived insight into these concepts and their associations remains scarce. We …

Tourism destinations are increasingly offering experiential services to promote the
development of their competitive advantage. This research investigates the effects of …

Linking social media marketing efforts with customer brand engagement in driving brand loyalty
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Purpose The purpose of this study is to investigate the influential factors of customer loyalty
to Islamic banks, namely, service quality, customer satisfaction, customer engagement and …

Customers engaging with brands on social media is critical to social media managers;
however, there is still a lack of in-depth studies on the drivers of consumers' engagement …

Scholars and practitioners have long acknowledged the importance of offering superior
service quality in creating long-term bonds between customers and their brands. However …