Purpose Employee's service innovative behavior lays the groundwork for bottom-up
innovation and ongoing service improvement in service firms. Therefore, it is vital for service …

Purpose The aim of this paper is to understand the importance of endomarketing in
organizations and whether internal strategies are essential in the management of human …

Internal marketing is a planned effort aimed at progressing employees through a marketing
approach in order to implement and synchronize the company's consumer-focused strategy …

This study aims to see how the role of job satisfaction as a mediator on the influence of
internal marketing on the quality of customer service at Islamic Banks in Palembang City …

This research examines internal marketing (IM) over the last decade (2012-2021) using
systematic quantitative assessment techniques (SQAT). The review identified 82 IM articles …

Given the importance of volunteers to the successful operation of sport events, the current
study investigated, based on the volunteer process model (VPM), the role of internal …

Purpose This study examined the cross-level effect of internal employer branding on the
employees' personal initiative through their experiences of both growth and fun as the …

Orientation Addressing employee needs in a competitive market for independent financial
advisor (IFA) skills is becoming increasingly important in the South African long-term …

Entailing a fuzzy-set qualitative comparative analysis, this study explored alternative
configurations leading to high-level work-family facilitation among 142 and 127 flight …

Purpose This research seeks to understand whether employer branding (EB) and internal
marketing (IM) are fundamental to the challenge of attracting and retaining talent and how …