Pengaruh Diversifikasi Produk, Promosi Penjualan, dan Reputasi Merek Terhadap Minat Beli Konsumen pada Industri Makanan dan Minuman di Bandung

Y Priyana, SE Wibowo… - Jurnal Bisnis dan …, 2024 - wnj.westscience-press.com
Penelitian ini menyelidiki pengaruh diversifikasi produk, promosi penjualan, dan reputasi
merek terhadap niat beli konsumen dalam industri makanan dan minuman di Bandung …

The Influence of Sustainability Marketing, Corporate Social Responsibility, Ethical Branding, and Green Consumerism on Brand Equity and Market Position in the …

D Permana, D Ekowati - International Journal of Business, Law, and …, 2024 - ijble.com
In an effort to break into foreign markets, this study looks into how brand equity and market
position are affected by sustainability marketing, corporate social responsibility (CSR) …

Influence of Corporate Social Responsibility on Competitive Advantage Through the Mediating Role of Green Brand Image and Green Brand Love

MA Shafiq, S Iqbal, MN Shahid… - Corporate Governance and …, 2024 - igi-global.com
In today's highly competitive and technology-driven business landscape, understanding the
issues that influence corporate social responsibility, green brand image and green brand …