Emotional branding speaks to consumers' heart: the case of fashion brands
YK Kim, P Sullivan - Fashion and textiles, 2019 - Springer
In this highly competitive market, fashion brands struggle to distinguish themselves to
increasingly apathetic consumers. To become more competitive, fashion retailers employ …
increasingly apathetic consumers. To become more competitive, fashion retailers employ …
Being an avatar “for real”: a survey on virtual embodiment in augmented reality
Virtual self-avatars have been increasingly used in Augmented Reality (AR) where one can
see virtual content embedded into physical space. However, little is known about the …
see virtual content embedded into physical space. However, little is known about the …
Dress is a fundamental component of person perception
Academic Abstract Clothing, hairstyle, makeup, and accessories influence first impressions.
However, target dress is notably absent from current theories and models of person …
However, target dress is notably absent from current theories and models of person …
[BUCH][B] Skilled interpersonal communication: Research, theory and practice
O Hargie - 2021 - taylorfrancis.com
Established as the foremost textbook on communication, the seventh edition of Owen
Hargie's Skilled Interpersonal Communication is thoroughly revised and updated with the …
Hargie's Skilled Interpersonal Communication is thoroughly revised and updated with the …
[HTML][HTML] Clothes make the leader! How leaders can use attire to impact followers' perceptions of charisma and approval
Sneakers at a product launch, a leather jacket when heads of state meet, sunglasses at a
formal reception. While popular media relishes leaders who catch the eye by way of such …
formal reception. While popular media relishes leaders who catch the eye by way of such …
Acting your avatar's age: effects of virtual reality avatar embodiment on real life walking speed
When immersive virtual reality users employ digital self-representations, ie, avatars, they
may be subject to the Proteus effect. This effect describes changes in attitudes and …
may be subject to the Proteus effect. This effect describes changes in attitudes and …
Intersectional reflexivity: Fieldwork experiences of ethnic minority women researchers
JK Rodriguez, M Ridgway - Gender, Work & Organization, 2023 - Wiley Online Library
In this paper, we illustrate the usefulness of intersectional reflexivity as an approach for
researchers to reflect on their role with more nuance. This approach highlights the …
researchers to reflect on their role with more nuance. This approach highlights the …
Me vs. Super (wo) man: Effects of Customization and Identification in a VR Exergame
Customised avatars are a powerful tool to increase identification, engagement and intrinsic
motivation in digital games. We investigated the effects of customisation in a self-competitive …
motivation in digital games. We investigated the effects of customisation in a self-competitive …
Green leather for ethical consumers in China and Korea: Facilitating ethical consumption with value–belief–attitude logic
HJ Jung, HJ Kim, KW Oh - Journal of business ethics, 2016 - Springer
Using an innovative fabrication technique, eco-friendly faux leather (EFFL) has been newly
developed as a green leather alternative for the Chinese and Korean markets. Value–belief …
developed as a green leather alternative for the Chinese and Korean markets. Value–belief …
Does online shop** make consumers feel better? Exploring online retail therapy effects on consumers' attitudes towards online shop** malls
J Lee, Y Lee - Asia Pacific Journal of Marketing and Logistics, 2019 - emerald.com
Purpose The purpose of this paper is to examine the relationship between online retail
therapy and consumers' attitudes towards online fashion shop** malls (ATO) based on the …
therapy and consumers' attitudes towards online fashion shop** malls (ATO) based on the …