The use of social media has experienced a surge in popularity globally in recent years, with
a rapidly increasing rate of adoption. Retailers are experimenting with various strategies to …

In the post COVID-19 era, social commerce witnessed significant growth due to increasing
numbers of consumers choosing online channels as their preferred means of shop** …

Exploring the potential of financial technology (FinTech) to promote financial inclusion is the
aim of this research. This study concentrated on understanding why people use FinTech and …

Mobile payment presently leads the fintech market as an alternative tool for daily
transactions. Mobile payment research has remained limited to the field of technological …

Financial technology (FinTech) is transforming the financial services industry by offering
innovative, convenient solutions for businesses and individuals. This study examines the …

Purpose of the study: The purpose of the study was to discuss the impact of the TOE factors
on FinTech Adoption and Financial Performance and the role of organizational readiness as …

Today, many businesses use near-field communications (NFC) payment solutions, which
allow them to receive payments from customers quickly and smoothly. However, this …

Trust has emerged as a pillar in the acceptance and use of new technologies in the ever-
changing digital landscape, notably in the booming field of social commerce. The …

Purpose The substantial expansion of technology and the efficacy of digital platforms in
reaching young audiences have led to enhanced targeting and customization of promotional …

This study explores the effect of perceived risk PR and perceived affective and cognitive
trust, PAT and PCT, respectively, on the intention to engage with Facebook FB adverts. Most …