Online communities have become a popular and widely studied research topic. As active
participation has been acknowledged as essential for the sustainability of the communities …

Vibrant online communities are in constant flux. As members join and depart, the
interactional norms evolve, stimulating further changes to the membership and its social …

This study employed a content analysis of the creative strategies present in the social media
content shared by a sample of top brands. The results reveal which social media channels …

During recent years, the practice of adding game design to non-game services has gained a
relatively large amount of attention. Popular discussion connects gamification to increased …

Social media influencers (SMIs) have become an efficient advertising tool. However, their
roles vis-à-vis the brands for which they advertise are changing. Far from being just simple …

Gamification is the use of game design elements in non-game contexts to encourage a
desired type of behavior. In recent years gamification systems have been applied in …

Purpose This study aims to examine the moderating role of customer engagement
experiences in satisfaction–loyalty relationship in the digital business environment. This …

During recent years, the addition of game mechanisms to non-game services has gained a
relatively large amount of attention. Popular discussion connects gamification to successful …

" Gamification" is an informal umbrella term for the use of video game elements in non-
gaming systems to improve user experience (UX) and user engagement. The recent …

Technological innovations are increasingly hel** people expand their social capital
through online networks by offering new opportunities for sharing personal information …