In recent years, social commerce evolved into an emerging phenomenon of global interest
for marketers, businesses, and researchers alike. In light of this development, it is not …

Over the last decade, online social networks have evolved into a global mainstream medium
with increasing social, organizational, and economic impact. This paper provides a …

Demonstrating compelling causal evidence of the existence and strength of peer-to-peer
influence has become the holy grail of modern research in online social networks. In these …

Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking”
simply a symptom of being fond of a brand? The authors disentangle these possibilities and …

Digital technologies have made networks ubiquitous. A growing body of research is
examining these networks to gain a better understanding of how firms interact with their …

Online social networks evolved into a global mainstream medium that generates an
increasing social and economic impact. However, many online social networks face the …

Free mentality, a strong belief that everything online should be free, has been ironed into
people's minds. This concept also significantly affects the development of e-commerce …

Opinion leaders are the influential people who are able to shape the minds and thoughts of
other people in their society. Finding opinion leaders is an important task in various domains …

Changes in business environment toward digitalization significantly impact on all market
participants, especially organizations. In order to operate efficiently, organizations are …

The current technological evolution allows us to easily and quickly obtain more information,
computing capacity, communication and connectivity, in addition to allowing new forms of …