In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

This paper synthesises research on artificial intelligence (AI) in e-commerce and proposes
guidelines on how information systems (IS) research could contribute to this research …

Firms track consumers' shop** behaviors in their online stores to provide individually
personalized banners through a method called retargeting. We use data from two large …

The internet of reality or augmented reality has been considered a breakthrough and an
outstanding critical mutation with an emphasis on data mining leading to dismantling of …

Realistic looking humanoid love and sex dolls have been available on a somewhat
secretive basis for at least three decades. But today the industry has gone mainstream with …

Online behavioral advertising (OBA) refers to the practice of tracking users across web sites
in order to infer user interests and preferences. These interests and preferences are then …

Collaborative filtering (CF)-based recommender systems represent a promising solution for
the rapidly growing mobile music market. However, in the mobile Web environment, a …

Personalized recommender systems are confronting great challenges of accuracy,
diversification and novelty, especially when the data set is sparse and lacks accessorial …

Discovering influential bloggers will not only allow us to understand better the social
activities taking place in the blogosphere, but will also provide unique opportunities for sales …

Advertisers are demanding more accurate estimates of the impact of targeted
advertisements, yet no study proposes an appropriate methodology to analyze the …