The recent rise of consumer happiness research in marketing literature is noticeable. This
article presents a systematic review of consumer happiness research from 1991 to 2020 …

In an ever more transparent, digitalized, and connected environment, customers are
increasingly pressuring brands to embrace genuine corporate social responsibility (CSR) …

Consumer-firm co-creation is increasing in the tourism industry. In light of the central role of
customer experience in tourism, this research is motivated by the limited understanding of …

Co-production, the involvement of clients in the delivery of public services, is believed to
foster trust. However, there is insufficient research on this topic to prove what is at present …

Trust enjoys wide acceptance among scholars as a key facilitator of inter-organisational
relationship development, and successful relationship development demands an …

The main purpose of the paper is to reveal theoretically the relations between customer
engagement, customer perceived value and satisfaction and to test them empirically in the …

Purpose The purpose of this study is to explore the impact of customer engagement in sales
promotion on purchase intention. Utilizing value co-creation and customer engagement …

Crowdlending platforms are becoming increasingly important as a collective financing
mechanism for entrepreneurs and small and medium-sized enterprises (SMEs), especially …

Purpose In recent years, marketers have adopted new technologies to engage customers
and better meet customer needs throughout the customer journey. The purpose of this paper …

This article aims to measure empirically the impact of co-creation on the key marketing
outcomes of student satisfaction, and the consequent loyalty induced, taking as reference …