Promotion of green purchasing is one of the ways to minimize the environmental impact of
products and achieve sustainability. The research on green marketing and green purchase …

The purpose of this paper is to review the effectiveness of Corporate Social Responsibility
(CSR) and its relationship with customer satisfaction (CS), corporate image (CI), customer …

The indiscriminate consumption patterns worldwide have brought in its wake severe
problems like pollution and global warming, and this has ultimately called for green products …

Nowadays, customer awareness on environment friendly products is getting improved and
there is an increase trend on green marketing strategy. The carried-out strategy has an …

Factors influencing Muslim Generation Z consumers’ purchase intention of environmentally
friendly halal cosmetic products | Emerald Insight Books and journals Case studies Expert …

Companies can use digital media in promoting their business or social media like Facebook,
Instagram, YouTube. Many researchers examine the effects of different uses of social media …

This study contributes to current literature by constructing a model to evaluate how using
green marketing to promote brand image affects consumers' purchase intentions. First, the …

Influence of corporate social responsibility and brand attitude on purchase intention | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

COVID-19 is a viral disease also comprehended as a coronavirus pandemic that has
compelled the world to revisit business strategies to encounter COVID-19 challenges. Over …

With the aggravation of global environmental issues and the rise in health consciousness,
green consumption behavior (particularly the purchase of green furniture) has become a …