Purpose Evaluating existing literature can lead to a better understanding of a scientific
journal's state of the art. In this sense, this study aims to analyze the global research …

Purpose This study aims to unveil within the current academic literature the principal
directions in the ethnic entrepreneurship and small business marketing research context …

Purpose Due to the increased pollution and global warming, the banking sector is also
implementing green practices in their operations to improve business ethics. However, there …

Purpose This study aims to analyse how consumers' perceptions of justice in a service
recovery scenario vary, not only due to the company's actions but also due to the …

Purpose Corporate social responsibility (CSR) activities of companies have been reported to
generate favorable consumer attitudes towards the business, which in turn, encourages …

Companies should focus on customer lifetime value, its management, and on profitable
customers for company growth. The objective of the study is to analyze customer lifetime …

The synergy between the accommodations and the untouched beauty of UNESCO's Global
Geoparks ensures an unforgettable encounter, blending comfort with adventure and …

Dwelling on the Service Quality Model, Consumer Behaviour Theory, and Personality Traits
Theory, this study evaluated the moderating role of the Big Five personality traits on the …