The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …

Purpose–The primary aim of this paper is to critically review the literature that explicitly
addresses the adoption, application and impact of internet technologies, by retailers, for the …

Society 5.0 is the vision of a new human-centered society in the fifth stage launched by
Japan. This paper explores a prospective model of science, technology and innovation (STI) …

The concept of customer centricity is frequently debated by sales and marketing researchers
and practitioners. However, to date no validated scale exists that measures to what extent …

In this study, the factors influencing the implementation of customer relationship
management (CRM) at small and medium-sized tourism enterprises in Cappadocia were …

Purpose–The purpose of this paper is to review the academic literature on relationship
marketing (RM), conduct a content analysis of the same for the purpose of classification and …

Electronic customer relationship management (eCRM) is seen to arise from the
consolidation of traditional CRM with the e-business applications marketplace and has …

The provision of self-service technologies in the travel and tourism industry has increased
rapidly with the widespread use of e-commerce. There is an apparent contradiction between …

Purpose–The purpose of this paper is to review the literature on customer relationship
management (CRM) to obtain a comprehensive framework of mutually exclusive CRM …

The purpose of this paper is to propose a combined data mining approach for analyzing and
profiling customers in video on demand (VoD) services. The proposed approach integrates …