The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

This study aimed to systematically review and categorize studies on consumer behavior
based on theory of planned behavior (TPB), its core constructs, or extensions, and to provide …

The aim of the study is to examine the impact of online consumer reviews on purchasing
intention through product mental image. The primary sources represented by the instrument …

To understand how consumers perceive greenwashing, this study examines the impact of
green advertising receptivity (GAR), non‐deception (ND), green brand image (GBI) and …

Consumers not only buy green products to fulfil their environmental values but also seek
product specific benefits from their green purchase. However, research predicting green …

A lack of credibility in the tourism sector is becoming a social and environmental concern.
This article argues that destination source credibility as a destination-level stimulus can …

Should advertisers continue to promote their brands through brand endorsers without
considering their diverse characteristics, or should they embrace diversity in advertising …

This paper seeks to develop an integrated conceptual framework to explain the conditions
that lead to consumers' behaviour when purchasing refurbished products. Innovative …

Grounded on the Masstige theory, this study examines the direct and indirect impact of Mass
Prestige of a Brand (MPB), Brand Perception (BP), and Propensity to Pay the Premium …

The noticeable shift towards veganism signifies a fundamental change in how people view
what they consume. Veganism has been growing and receiving increasing scientific …