Purpose–This research aims to examine the impact of brand design elements (logo shape,
brand name, type font and color) on brand masculinity and femininity perceptions, consumer …

This paper presents interfaces for exploring large collections of fonts for design tasks.
Existing interfaces typically list fonts in a long, alphabetically-sorted menu that can be …

Featured Application Human resources, security, customer service, and intelligent
recommendations can benefit from deploying and applying systems such as the one …

Emotions are an important aspect in learning and with the current boom in instructional
technology, researchers are exploring methods to investigate how emotions may be …

Deaf children have significant difficulties in comprehending written text. This is mainly due to
the hearing loss that prevents them from being exposed to oral language when they were an …

The aim of this study was to explore the latent affective and persuasive meaning attributed to
text when appearing in two commonly used fonts. Two satirical readings were selected from …

Recent work in data visualization has demonstrated that small, perceptually-distinct color
palettes—such as those used in categorical map**—can connote significant affective …

The marketing literature suggests that positioning a brand in terms of brand gender (ie,
brand masculinity and brand femininity) generates favorable consumer responses, yet there …

In order to be successful in today's competitive environment, brands must have well-
established identities. Therefore, during the branding process it is necessary to attribute …

Although extensive political communication research considers the content of candidate
messages, scholars have largely ignored how those words are rendered–specifically, the …