[HTML][HTML] La gestión por procesos en las Pymes de Barranquilla: Factor Diferenciador de la Competitividad Organizacional
Con el objetivo de valorar como la gestión por procesos influye en la competitividad y
organización de las pequeñas y medianas empresas con más de cinco años en actividad y …
organización de las pequeñas y medianas empresas con más de cinco años en actividad y …
Marketing innovation: a systematic review
This study aims to investigate the development of 'marketing innovation'defined as the
implementation of new marketing practices involving significant changes in the design …
implementation of new marketing practices involving significant changes in the design …
Green marketing innovation and sustainable consumption: A bibliometric analysis
SK Kar, S Harichandan - Journal of Cleaner Production, 2022 - Elsevier
This comprehensive analysis of 1121 research and review articles published in 462 journals
listed in the Scopus and Web of Science databases during 1990–2021 provides measurable …
listed in the Scopus and Web of Science databases during 1990–2021 provides measurable …
How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?
H Aksoy - Technology in Society, 2017 - Elsevier
It is known that innovation has a significant impact on the performance of firms [1]. Most
studies that focus on the relationship between innovation efficiency and firm size only sought …
studies that focus on the relationship between innovation efficiency and firm size only sought …
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
This research investigates the impact of brand perception on brand loyalty and brand
purchase intention using the lenses of complexity theory. First, the study conceptualizes and …
purchase intention using the lenses of complexity theory. First, the study conceptualizes and …
[HTML][HTML] The relationship between innovation and performance in MSMEs: The case of the wearing apparel sector in emerging countries
In a global context of change and uncertainty, the innovation capacity of organizations is key
to their sustained development. The objective of this study is to empirically analyze the …
to their sustained development. The objective of this study is to empirically analyze the …
Synergy effects of innovation on firm performance
R Lee, JH Lee, TC Garrett - Journal of business research, 2019 - Elsevier
The synergy effects of product, process, marketing, and organizational innovation are
examined with consideration of the innovativeness levels and industrial categories. This …
examined with consideration of the innovativeness levels and industrial categories. This …
Marketing aspects of innovative development of business organizations in the sphere of production, trade, transport, and logistics in VUCA conditions
The objective of this study is to identify the main trends of integration and innovation of
marketing, which will make it possible for business organizations, including industrial …
marketing, which will make it possible for business organizations, including industrial …
Effects of innovation strategies on export performance: New empirical evidence from develo** market firms
Scholars are increasingly emphasizing the importance of investing in a broad innovation
strategy when pursuing competitive advantage and growth in foreign markets. However, the …
strategy when pursuing competitive advantage and growth in foreign markets. However, the …
SMEs' internationalisation: When does innovation matter?
The objective of this research is threefold: first, to investigate the role of goods, service, and
process innovation on SMEs' internationalisation (ie, exporting); second, to investigate the …
process innovation on SMEs' internationalisation (ie, exporting); second, to investigate the …