Social influence plays a significant role in sha** consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …

Many college students drink heavily and experience myriad associated negative
consequences. This review suggests that a developmental perspective can facilitate a better …

Abstract “Hookups,” sexual interactions between partners who do not expect a romantic
commitment, are believed to be common among adolescents and young adults. Most …

Objective: Web-based brief alcohol interventions have the potential to reach a large number
of individuals at low cost; however, few controlled evaluations have been conducted to date …

Nearly all college student smokers also drink alcohol, and smoking and heavy episodic
drinking (HED) commonly co-occur. However, few studies have examined the factors that …

This study used latent growth curve modeling to investigate whether the effects of gender
and Greek involvement on alcohol use and problems over the first 2 years of college are …

The college years offer an opportunity for new experiences, personal freedom, and identity
development; however, this period is also noted for the emergence of risky health behaviors …

Despite the long history of research on social norms in psychology, sociology, and other
disciplines, social norms remain relatively underutilized as a mechanism for changing health …

OBJECTIVE: Much research has documented extensive misperceptions of drinking norms
and their negative effects in US student populations. This study provides extensive research …

The number of male employees who take paternity leave in Japan has been low in past
decades. However, the majority of male employees actually wish to take paternity leave if …