Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …

In light of the important role of authenticity in dining experiences and the diverse
conceptualisations of authenticity especially in the tourism context, this study reviews …

Brand engagement has become a major topic in brand management, but its application to
the tourism industry remains limited. This study proposes an integrated framework for …

The presence or absence of differences in the perceptions of previous visitors and non-
visitors toward a destination is important to tourist theorists and practitioners. Destination …

This study investigates how brand authenticity perceptions, impression in memory, lifestyle-
congruence, and brand love interrelate with one another. It also examines the moderating …

The analysis of risk in tourism is fragmented and uneven and focuses relatively narrowly on
risk as a set of negative outcomes to be avoided by individuals, firms, or destinations. This …

Academics, practitioners and enterprises have paid increasing attention to consumers'
experience and its constituents over the past few decades. Pine and Gilmore (1999) …

The present study evaluates the value of tourists' blogs as a research data source by using
them to evaluate the tourist experience and to assess their influence on the decision-making …

Different studies on consumer/customer-based brand equity (CBBE), have revealed varying
pictures of components and divergent relationships. The current study analyzed a large …

The current study examines the influence of unfamiliar food-related attributes (ie, ingredients
and food names) and stories about food origins on consumers' perceptions of authenticity …