Mediated messages flood our daily lives, through virtually endless choices of media
channels, genres, and content. However, selectivity determines what media messages we …

The highly contingent nature of decision behavior both poses problems (costs) and creates
opportunities (benefits) for decision researchers. That decision processes (DPs) are not …

ABSTRACT A considerable amount of research has been conducted over a long period of
time into the effects of graphical and tabular representations on decision‐making …

The study investigated how the perception of in‐shop COVID‐19 contraction influences
emotions in decision‐making and how they further effect actions undertaken by consumers …

Organizations learn from experience. Sometimes, however, history is not generous with
experience. We explore how organizations convert infrequent events into interpretations of …

Ten years of research on the false-consensus effect (Ross, Greene, & House, 1977) and
related biases in social perception (eg, assumed similarity and overestimation of consensus) …

Unlike the traditional bricks‐and‐mortar marketplace, the online environment includes
several distinct factors that influence brand trust. As consumers become more savvy about …

This article concerns a class of experimental manipulations that require people to generate
explanations or imagine scenarios. A review of studies using such manipulations indicates …

The “intangible” nature of e-commerce may cause shoppers to be uncertain about whether
products ordered online will fit their needs or perform up to expectations. Such uncertainty is …

A heuristic is a word from the Greek meaning 'to discover'. It is an approach to problem-
solving that takes one's personal experience into account. Heuristics provide strategies to …