As the world of commerce evolves rapidly with the digital transformation, understanding the
dynamics of social commerce (s-commerce) becomes increasingly critical. This study delves …

Objective: Utilising perceived ease of use and perceived usefulness of the Technology
Acceptance Model (TAM), considering facilitating conditions, attitude, as well as privacy and …

The swift digital transformation of economies is fostering increased interactions and
information flows. Alongside traditional currency, contemporary economies provide diverse …

Objective: The objective of this study is to examine the primary factors influencing an
individual's inclination to use dating apps in Bangkok, Thailand, particularly focusing on …

Objective: This study aims to analyse the key factors that impact the inclination to use
streaming platforms in Bangkok, Thailand, with a focus on platform quality, social influence …

Objective: In an era dominated by the digital economy, an effective marketing
communication strategy that leverages online platforms is essential for building brand …

In the context of the burgeoning digital economy, logistics service providers find themselves
at a pivotal crossroads, particularly within develo** countries where the market dynamics …

The global tourism sector is highly competitive in today's digital landscape, making efficient
destination marketing and brand awareness strategies essential. Focusing on the Maldives …

As the world of commerce evolves rapidly with the digital transformation, understanding the
dynamics of social commerce (s-commerce) becomes increasingly critical. This study delves …

In Thailand's evolving educational landscape, both students and families face the critical
decision of choosing between local and international schools, a choice influenced by a …