The rapid growth of the domestic food delivery market has led to intense market competition
as the use of delivery applications has grown quickly. This study explored the variables of …

People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

Consumers increasingly interact with multimedia posts shared by peers on social media
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …

Purpose This study aims to investigate the adoption intention of artificial intelligence (AI) in
family businesses through the perspectives of digital entrepreneurship and …

As with other businesses, tourist companies are taking advantage of modern technologies.
Chatbots are a recent technology that hotels, travel agencies, and airline companies are …

Blockchain's ability to increase the level of disintermediation in tourism represents this
technology's most effective influence on the industry. The advent of online travel agencies …

Purpose This paper aims to determine the entrepreneur's intention to accept artificial
intelligence (AI) and provide advancement in the domain of digital entrepreneurship …

The prevalence of online social networks has given rise to the emergence of social media
influencers (SMIs), so-called “Internet celebrities”. Celebrity endorsement, which can be an …

Purpose The purpose of this paper is to examine the impact of key antecedents of unified
theory of acceptance and use of technology model 2 on behavioral intention to accept and …

Blockchain is one of the latest network-based technologies, which will have significant
impact on most industries including tourism. Even though blockchain technology is at the …