A brief review of systems theories and their managerial applications
[Modified excerpt] Systems theory is an interdisciplinary theory about every system in nature,
in society and in many scientific domains as well as a framework with which we can …
in society and in many scientific domains as well as a framework with which we can …
Management theories: The contribution of contemporary management theorists in tackling contemporary management challenges
Management theories have been the subject matter view for over the decades as there are
schools of thoughts that affirms certain ways of managerial practices whereas other …
schools of thoughts that affirms certain ways of managerial practices whereas other …
Emergence in marketing: an institutional and ecosystem framework
Many core marketing concepts (eg, markets, relationships, customer experience, brand
meaning, value) concern phenomena that are difficult to understand using linear and dyadic …
meaning, value) concern phenomena that are difficult to understand using linear and dyadic …
Toward a service (eco) systems perspective on value creation
This article discusses how the core concepts of service-dominant logic—service-for-service
exchange, value co-creation, value propositions, resource integration, and highly …
exchange, value co-creation, value propositions, resource integration, and highly …
Transitioning from service management to service‐dominant logic: Observations and recommendations
Purpose–The purpose of this paper is to reflect on actions and obstacles in the conceptual
transition from mainstream service management (1970‐2000s) to a new approach …
transition from mainstream service management (1970‐2000s) to a new approach …
A digital servitization framework for viable manufacturing companies
Purpose The purpose of this paper is to understand the strategic management of a
technology-enabled shift from a product-centric to a service-centric logic and to identify the …
technology-enabled shift from a product-centric to a service-centric logic and to identify the …
Value co‐creation and university teaching quality: consequences for the European higher education area (EHEA)
M Díaz‐Méndez, E Gummesson - Journal of Service Management, 2012 - emerald.com
Purpose–The purpose of this paper is to investigate value co‐creation in assessing higher
education (HE) teaching quality by acknowledging the influence of all interacting parties …
education (HE) teaching quality by acknowledging the influence of all interacting parties …
The emergence of the new service marketing: Nordic School perspectives
E Gummesson, C Grönroos - Journal of Service Management, 2012 - emerald.com
Purpose–The purpose of this paper is to offer a reflective account of the emergence of new
marketing theory as seen through the lens of the Nordic School of Service …
marketing theory as seen through the lens of the Nordic School of Service …
Service innovation in the restaurant sector during COVID-19: digital technologies to reduce customers' risk perception
Purpose This paper investigates the extent to which the COVID-19 pandemic has
accelerated service innovation in the restaurant sector. It explores the use of digital …
accelerated service innovation in the restaurant sector. It explores the use of digital …
Viable service systems and decision making in service management
Purpose–The purpose of this paper is to highlight how systems thinking contributes to
decision making in uncertain contexts that are characteristic of service systems. Based on …
decision making in uncertain contexts that are characteristic of service systems. Based on …