Deep transfer learning & beyond: Transformer language models in information systems research
AI is widely thought to be poised to transform business, yet current perceptions of the scope
of this transformation may be myopic. Recent progress in natural language processing …
of this transformation may be myopic. Recent progress in natural language processing …
Corporate reporting through social media: a comprehensive literature review
Purpose This systematic review aims to comprehensively explore the existing literature on
the use of corporate communication within the realm of social media. Design/methodology …
the use of corporate communication within the realm of social media. Design/methodology …
Online and offline retailing: What we know and directions for future research
The fast-paced growth of e-commerce is rapidly changing consumers' shop** habits and
sha** the future of the retail industry. While online retailing has allowed companies to …
sha** the future of the retail industry. While online retailing has allowed companies to …
The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic
The Covid-19 pandemic has imposed the government to provide a mass restriction policy,
and businesses respond to this issue by adopting technology and social media marketing …
and businesses respond to this issue by adopting technology and social media marketing …
Exploring the roles of DMO's social media efforts and information richness on customer engagement: empirical analysis on Facebook event pages
This study examines how destination marketing organization's (DMO's) social media posts
and comments increase customer engagement and explores the moderating role of …
and comments increase customer engagement and explores the moderating role of …
Map** the relationship between social media usage and organizational performance: A meta-analysis
Business organizations are surging to integrate social media with their business and
operations management, as it is broadly recognized that social media usage (SMU) could …
operations management, as it is broadly recognized that social media usage (SMU) could …
[PDF][PDF] Impact of firm-generated content on firm performance and consumer Engagement: Evidence from Social Media in China
L Bai, X Yan - Journal of Electronic Commerce Research, 2020 - jecr.org
Social media has become an important channel for firms to market and promote their
brands, products, etc., but research on its marketing effect, especially the effect of different …
brands, products, etc., but research on its marketing effect, especially the effect of different …
Negativity bias in the diagnosticity of online review content: The effects of consumers' prior experience and need for cognition
The importance of online review valence is a subject of debate among scholars. Prior
studies mostly assumed valence as a “peripheral” cue derived from online review surface …
studies mostly assumed valence as a “peripheral” cue derived from online review surface …
Social media sustainability communication: an analysis of firm behaviour and stakeholder responses
Social media communication, and its impact on individuals and firms, is becoming
increasingly important in today's age. Firms are utilizing social media channels for …
increasingly important in today's age. Firms are utilizing social media channels for …
Complaint publicization in social media
Firms are increasingly turning to social media platforms for complaint handling. Previous
research and practitioners' reports highlight the benefits of complaint handling on social …
research and practitioners' reports highlight the benefits of complaint handling on social …