[HTML][HTML] The impact of chatbots on customer loyalty: A systematic literature review

L Jenneboer, C Herrando… - Journal of theoretical and …, 2022 - mdpi.com
More and more companies have implemented chatbots on their websites to provide support
to their visitors on a 24/7 basis. The new customer wants to spend less and less time and …

Chatbots in marketing: A literature review using morphological and co-occurrence analyses

A Ramesh, V Chawla - Journal of Interactive Marketing, 2022 - journals.sagepub.com
Chatbots have become common in marketing-related applications, providing 24/7 service,
engaging customers in humanlike conversation, and reducing employee workload in …

An emerging theory of avatar marketing

F Miao, IV Kozlenkova, H Wang, T **_in_the_digital_world_examining_customer_engagement.pdf" data-clk="hl=vi&sa=T&oi=gga&ct=gga&cd=3&d=12188649301159780224&ei=NA29Z4bsDtjGieoP9s7J0As" data-clk-atid="gB9xD_bHJqkJ" target="_blank">[PDF] strath.ac.uk

Shop** in the digital world: Examining customer engagement through augmented reality mobile applications

G McLean, A Wilson - Computers in human behavior, 2019 - Elsevier
This paper furthers our understanding of customer brand engagement through augmented
reality (AR) features on retailers' mobile applications. Due to the ubiquitous smartphone …

Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions

T Araujo - Computers in human behavior, 2018 - Elsevier
Disembodied conversational agents in the form of chatbots are increasingly becoming a
reality on social media and messaging applications, and are a particularly pressing topic for …

AI customer service: Task complexity, problem-solving ability, and usage intention

Y Xu, CH Shieh, P van Esch… - Australasian marketing …, 2020 - journals.sagepub.com
Artificial intelligence (AI) in the context of customer service, we define as a technology-
enabled system for evaluating real-time service scenarios using data collected from digital …

Public and private value creation using artificial intelligence: An empirical study of AI voice robot users in Chinese public sector

C Wang, TSH Teo, M Janssen - International Journal of Information …, 2021 - Elsevier
Despite significant theoretical and empirical attention on public value creation in the public
sector, the relationship between artificial intelligence (AI) use and value creation from the …

AI is better when I'm sure: The influence of certainty of needs on consumers' acceptance of AI chatbots

Y Zhu, J Zhang, J Wu, Y Liu - Journal of Business Research, 2022 - Elsevier
This study examines how the certainty of consumer needs affects consumers' acceptance of
artificial intelligence (AI) chatbots in the online pre-purchase stage. Three experiments are …

Should AI-Based, conversational digital assistants employ social-or task-oriented interaction style? A task-competency and reciprocity perspective for older adults

V Chattaraman, WS Kwon, JE Gilbert, K Ross - Computers in Human …, 2019 - Elsevier
This study investigates whether social-versus task-oriented interaction of virtual shop**
assistants differentially benefits low versus high Internet competency older consumers with …

M-commerce: The nexus between mobile shop** service quality and loyalty

S Omar, K Mohsen, G Tsimonis, A Oozeerally… - Journal of Retailing and …, 2021 - Elsevier
Whilst M-commerce is having a major influence in the way businesses and consumers
interact, mobile shop** service quality (MS-SQ) has been understudied in the literature …