A unified solution to constrained bidding in online display advertising
In online display advertising, advertisers usually participate in real-time bidding to acquire
ad impression opportunities. In most advertising platforms, a typical impression acquiring …
ad impression opportunities. In most advertising platforms, a typical impression acquiring …
An efficient deep distribution network for bid shading in first-price auctions
Since 2019, most ad exchanges and sell-side platforms (SSPs), in the online advertising
industry, shifted from second to first price auctions. Due to the fundamental difference …
industry, shifted from second to first price auctions. Due to the fundamental difference …
Off-Policy Learning-to-Bid with AuctionGym
O Jeunen, S Murphy, B Allison - Proceedings of the 29th ACM SIGKDD …, 2023 - dl.acm.org
Online advertising opportunities are sold through auctions, billions of times every day across
the web. Advertisers who participate in those auctions need to decide on a bidding strategy …
the web. Advertisers who participate in those auctions need to decide on a bidding strategy …
Deep landscape forecasting in multi-slot real-time bidding
Real-Time Bidding (RTB) has shown remarkable success in display advertising and has
been employed in other advertising scenarios, eg, sponsored search advertising with …
been employed in other advertising scenarios, eg, sponsored search advertising with …
Meow: A space-efficient nonparametric bid shading algorithm
Bid Shading has become increasingly important in Online Advertising, with a large amount
of commercial [4, 12, 13, 29] and research work [11, 20, 28] recently published. Most …
of commercial [4, 12, 13, 29] and research work [11, 20, 28] recently published. Most …
A survey on bid optimization in real-time bidding display advertising
Real-Time Bidding (RTB) is one of the most important forms of online advertising, where an
auction is hosted in real time to sell the individual ad impression. How to design an …
auction is hosted in real time to sell the individual ad impression. How to design an …
Optimal bidding and experimentation for multi-layer auctions in online advertising
The digital advertising industry heavily relies on online auctions, which are mostly of first-
price type. For first-price auctions, the success of a good bidding algorithm crucially relies on …
price type. For first-price auctions, the success of a good bidding algorithm crucially relies on …
[HTML][HTML] Learning to bid with AuctionGym
O Jeunen, S Murphy, B Allison - 2022 - amazon.science
Online advertising opportunities are sold through auctions, billions of times every day across
the web. Advertisers who participate in those auctions need to decide on a bidding strategy …
the web. Advertisers who participate in those auctions need to decide on a bidding strategy …
From Second to First: Mixed Censored Multi-Task Learning for Winning Price Prediction
A transformation from second-price auctions (SPA) to first-price auctions (FPA) has been
observed in online advertising. The consequential coexistence of mixed FPA and SPA …
observed in online advertising. The consequential coexistence of mixed FPA and SPA …
Robust Auto-Bidding Strategies for Online Advertising
In online advertising, existing auto-bidding strategies for bid shading mainly adopt the
approach of first predicting the winning price distribution and then calculating the optimal …
approach of first predicting the winning price distribution and then calculating the optimal …