This study aims to investigate the effect of social media usage among different segments of
customers on their level of trust in the advertising campaign and their purchase intention …

Küresel rekabetin artması işletmeleri tüketicilerle iletişimi yoğunlaştırmanın ve
kolaylaştırmanın etkili bir yolunu bulmaya itmektedir. Gerilla pazarlama, reklam, doğrudan …

People are spending more time in virtual worlds than in the real world due to the speed of
digitalization and the development of virtual worlds. In order to exist in this virtual …

This dissertation investigates emotions and emotion models in the context of information
systems (IS) research and use. The dissertation addresses several research aims, which …

Abstract [eng] The research has been implemented with the aim of finding out the impact of
social media content and user engagement on consumers' trust and purchase intention. As …

الهدف من الدراسة–أصبحت الشركات تسعى لاستخدام استراتيجيات تسويقية حديثة فضلًا عن
الأساليب التقليدية من أجل جذب انتباه المستهلكين والتأثير على ردود أفعالهم تجاه بعض …‎

Kryptowährungen, die Blockchain-Technologie sowie verschiedene Neuerungen im Bereich
der geltenden Richtlinien für Finanzdienstleister haben eine Vielzahl neuer …