An approach to evaluate customer satisfaction and loyalty using soft skills and logistics factors

A Faed, OK Hussain - 2022 IEEE International Conference on e …, 2022 - ieeexplore.ieee.org
In this paper, we mainly focused on the most significant elements applied to enhance
productivity regarding satisfaction and loyalty of the customers, especially in the field …

MÜŞTERİ İLİŞKİLERİ SÜREÇLERİNİN VZA KULLANARAK GELİŞTİRİLMESİ: BİLİŞİM SEKTÖRÜNDE UYGULAMA

E Sert, ST Tayalı - International Journal of Management and …, 2021 - dergipark.org.tr
Son birkaç yılda, Müşteri İlişkileri Yönetimi (CRM), müşteri odaklı yaklaşım çerçevesinde
geliştirilen teknoloji yayılımı ile yeni bir iş kavramı haline geldi. CRM'den alınan verileri …

Improving Customer Satisfaction Through Customer Type Map** and I-CRM Strategies

A Faed - … Complaint Management System with Application to the …, 2013 - Springer
In this chapter, we carry out the modelling of dissatisfaction and satisfaction through the five
steps of customer screening, data reduction, principal component analysis, data …

Linear and Non-linear Analytics and Opportunity Development in I-CRM

A Faed, A Faed - … Complaint Management System with Application to the …, 2013 - Springer
In this chapter, the relationship between customer satisfaction and factors related to I-CRM,
namely: perceived value, interactivity, customer loyalty, and customer acquisition, are …