No social media user sees the same feed. These platforms are personalized to the
individual with the aid of algorithms that filter and prioritize content based on users' …

Despite a growing body of work on the impact of cultural orientation on consumers' attitudes
and behavior, research investigating the effects of individualism-collectivism in social media …

Purpose Over the last 50 years, increased attention for personalization paved the way for
one-to-one marketing efforts, but firms struggle to deliver on this promise. The purpose of …

Social media platforms are widely used these days for the advertising and marketing of
products. Facebook is considered one of the main social media platforms used by users …

With the increasing availability of big digital voter data, there are rising concerns that online
political micro-targeting (PMT) may be harmful for democratic societies. However, PMT may …

Generation Z (Gen Z) consumers require special consideration because they are a distinct
demographic, are less receptive to mobile advertising, and have not been thoroughly …

With the advancements of non-stop technologies in the retail sector, the relationship
between consumers and retailers has become interactive. AI-driven systems have opened …

The availability of online data has altered the role of social media. By offering targeted
online advertising, that is, persuasive messages tailored to user groups, political parties …

Facebook and many other social media companies act on information markets with various
player groups, which are differentiated by the kind of payment, one group paying with money …

Findings on whether voters like or dislike targeted campaign messages have been
contradictory. I argue that voters react differently depending on how precisely the targeted …