It is self‐evident that resource allocation is better understood when a distinction is made
between what people are willing to do to achieve a purpose and what they will do to achieve …

Objective: Determine whether a novel psychosocial treatment for positive affect improves
clinical status and reward sensitivity more than a form of cognitive behavioral therapy that …

We present theory and research on effort mobilization that is relevant for understanding the
role of affect in cognitive control. We posit that cognitive control and effort are closely related …

This chapter deals with the psychological process that determines effort intensity in
instrumental behavior. According to motivation intensity theory, effort should be proportional …

In this article it is proposed that the principles of motivational intensity theory apply to effort
mobilization for challenges with consequences for performers' self-esteem and self …

Abstract Wright's (1996) integration of motivational intensity theory (Brehm & Self, 1989) and
Obrist's (1981) active co** approach predict that cardiovascular reactivity in active co** …

To better understand the impact of environmental light on processes that underlie cognitive
activity, Lasauskaite and Cajochen (2018) recently proposed a theoretical model that …

Goal-setting and mental effort investment may be influenced by the perception of success or
failure. The aim of the current study was to investigate the dynamics of motivational intensity …

What determines effort intensity in instrumental behavior? According to motivation intensity
theory, effort should be proportional to experienced task difficulty as long as success is …

Previous findings support that cardiovascular markers of challenge/threat reflect one's
relative balance of resource versus demand evaluations during task performance. We report …