Today's interconnected environment is characterized by ESG (environmental, social, and
corporate governance), networks of people, organizations, and devices that are …

Brand reputation directly influences customer trust and decision-making. A good reputation
can lead to greater customer loyalty, commitment, and advocacy. This study aims to …

Purpose This study aims to: first, examine the effect of interaction orientation (IO) and brand
orientation (BO) on marketing capabilities and small and medium enterprises'(SMEs') …

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book
examines world city branding. Whilst all three cities compete on the world's stage for events …

Could the corporate carbon information disclosure strategy influence a firm's brand value,
and how does corporate carbon information affect it? Previous research mainly examines …

Very little research has been done on the creation and development of a family corporate
brand in tourism family firms and their effects. In this article, we aim to start filling this gap in …

The aim of this paper is to point out to the importance of place branding and phases of the
branding process in order to attract quality human resources, greater number of visitors …

Since the emergence of branding as an approach to marketing, the concept has been
received with a great deal of interest and has stimulated ever increasing research in the …

In current complex and competitive world that leads to the fast growth of business schools
and fading global borders, introducing a business school's brand to its shareholders has a …

Recently, the effect of external factors on consumer decision making styles (CDMS) and their
importance to consumer behavior has investigated by some of researchers. There are two …